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Welcome to the Cool Farm Alliance new members in June 2023

The Cool Farm Alliance is pleased to welcome and introduce our newest community members, who joined in June.

Collectively, we are on a mission to support farmers around the world to make informed on-farm decisions that minimise agriculture’s impact on the environment. Take a closer look at the members who joined in June 2023 and discover their aspirations and strategies for contributing to the Cool Farm Alliance.  


HowGood based in the US

HowGood is a Software as a Service (SaaS) data platform with the world’s largest database on food product sustainability. With more than 33,000 ingredients, chemicals and materials assessed, they help leading brands, retailers and restaurants improve their environmental and social impact. Through in-depth, ingredient-level insights into factors like greenhouse gas emissions, biodiversity, labour risk, animal welfare, and other key impacts, their data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products. Their headquarter is in upstate New York with offices in Brooklyn.  

HowGood is continuously building its database of the sustainability impacts of food ingredients gathering data from a variety of sources, with a special focus on Life-Cycle Analysis (LCA) studies from peer reviewed journals. However, for many food ingredients there are limited, good quality LCA studies. In such cases, they would like to offer to their customers the possibility to model farm-level metrics via the Cool Farm Tool from the input data they gather. Once the Cool Farm Tools’s Data Output is verified by the Control Union, they would then display that information in their database with due credit to the Cool Farm Tool, and on top of that offer their customers the possibility of modelling the greenhouse gas metrics for the remaining product lifecycle. As a result, more companies will be able to access verified insights from the Cool Farm and compare it in a like-for-like basis with data from LCA studies, helping democratise access to high quality sustainability data to inform strategic decision-making. 


Corteva Agriscience based in the US 

Corteva Agriscience offers farmers around the world the most complete portfolio in the industry with a balanced and globally diverse mix of seed, crop protection and digital innovation. These solutions are focused on maximising productivity, while generating advantaged market preference through the company’s unique distribution strategy. They have about 21,000 employees, 150 R&D sites, and 85 production and manufacturing facilities. 

They are interested in the Cool Farm Alliance both as a tool for use with their products and for partnerships with others in the agrifood value chain. 


Croptimistic Technology Inc. based in Canada 

Croptimistic is an international agriculture technology company aiming to deliver the best soil mapping hardware and software system in the world. The soil, water, and topography (SWAT) ECOSYSTEM powered by SWAT RECORDS software offers support, training and connects precision agronomy experts and farmers. They have locations in Canada, USA and Australia and currently have 72 full time employees. 

Croptimistic Technology Inc. is building technologies to specifically address federal commitments to the Paris Agreement and the Global Biodiversity Framework. Their SWAT ECOSYSTEM of technologies will provide farmers with best available data to guide efficient use of inputs such as fertiliser and pesticides while ensuring harvested yields are maximised and the health of the agricultural ecosystem is maintained and enhanced through carbon sequestration and increased biodiversity. SWAT RECORDS will record and report on critical sustainability metrics such as GHG emissions, carbon sequestration and ecosystem services. The automation of the SWAT ECOSYSTEM will provide measurable emissions reductions for agriculture businesses. Their plan is to integrate the Cool Farm Tool into their SWAT ECOSYSTEM to provide their clients with a rigorous emissions intensity calculation thereby driving agricultural sustainability forward. 


Find out more about becoming a member of the Cool Farm Alliance here or get in touch with our team. 

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