At the end of 2023, Purity Coffee made a notable stride by joining the Cool Farm Alliance. This signified their commitment to supporting sustainable, regenerative agriculture – an initiative that promotes a healthier you, a healthier planet, and a more equitable coffee industry.
Purity Coffee has entered a new phase of its development: The health of the coffee beverage is directly linked to the health of the entire supply chain of coffee, starting at the farm level. We’ve written about how we have evolved since our founding in 2015, including our investment in a coffee farm in Colombia. The more involved we got at the farm level, the more connections we made to the wider world of regenerative organic agriculture and climate change issues.
Explore the groundbreaking Purity Cool Farms Project and their partnership with the Cool Farm Alliance, as they redefine what it means to produce coffee that’s not only healthy and delicious but also environmentally friendly. Watch now and be part of the change!
